Can a company be cool . . . socially responsible . . . and still make money?
Welcome to the Looptail. This is the extraordinary true story of Bruce Poon Tip and how he honed his entrepreneurial instincts to create G Adventures, the world’s most successful adventure travel company. G Adventures operates in more than 100 countries, on all seven continents, and serves more than 100,000 customers every year.
In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energized, and his customers extremely happy.
It’s all pretty amazing for a guy who started the company in 1990 by maxing out a few of his credit cards to finance the start-up.
Poon Tip has worked tirelessly to ensure that his company generates good karma for everyone; that is, that “giving back” in life and in business is all about the cycle of the Looptail. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no traditional CEO at G Adventures—Bruce gave up his CEO title, instead giving all customer-facing employees the title of Chief Experience Officer, to emphasize the importance of their customers and empower everyone to lead with service. But while there’s no CEO, there is a company Mayor who takes the daily pulse of corporate morale. There’s no HR department—but there is a Talent Agency and company Culture Club.
This is a singularly stunning story of why community, culture, and karma matter in business, and how one man’s desire to do the right thing and generate profits can be blended into a win-win for all involved.
In Looptail, Bruce Poon Tip shares an entertaining and engaging account of his entrepreneurial success story of how he built his company from the ground up, and how elevating customer and employee engagement to a higher purpose can also be great for business.
"I've never bribed my way out of a Burmese prison, nor have I climbed anything higher than a few flights of stairs, but Bruce has the courage not only to brave these, but also to lead a company with the candor and character demanded from our twenty-first-century business leaders. Executives take note, the internet age will not be forgiving to companies that fail to walk the talk of being a socially responsible, high-quality business. "
"Looptail gives readers an insightful glimpse into Bruce's world and his philosophy of constantly seeking out new adventures while simultaneously ensuring his company maintains a sense of social responsibility."
"Bruce Poon Tip has created an awesome company that is changing the world. As both a fan and a customer, I loved peeking behind the curtain to see all the greasy inner gears whirl and clink with beauty. Looptail is not only an incredible story, but also serves as a how-to guide for creating happiness in the workplace!"
"In Looptail, Bruce Poon Tip shares an entertaining and engaging account of his entrepreneurial success story of how he built his company from the ground up, and how elevating customer and employee engagement to a higher purpose can also be great for business."
About the Author(s):
Bruce Poon Tip, the founder of G Adventures, is a global leader in sustainability and social entrepreneurship. Bruce has spoken multiple times at the request of the United Nations and the World Bank, presented at the headquarters of Apple and Google, and delivered keynote speeches at TED events and leading entrepreneurship conferences around the world.
Other Books by Bruce Poon Tip:
Do Big Small Things