Persuasion

Persuasion by marketing expert and television personality Arlene Dickinson, CEO of Venture Commuinications, and co-star of the hit CBC television show Dragon’s Den, explaining the elements of a winning pitch and the techniques of honest persuasion in business and in life, a skill that helped Dickinson escape from poverty and become not only a successful venture capitalist but one of the most powerful female business leaders in her field (Canadian rights pre-empted by HarperCollins Canada)